#BLOG – 5 Reasons To Go For Live Communication and how to do it right

18 maart 2017

5 Reasons To Go For Live Communication and how to do it. More and more we are being consumed by the online universe. The bigger part of our day information is screaming for the attention of our brains. It’s safe to say that we spend more time on sorting, selecting and rating information then  on actually processing it. In just a few years we’ve alle become selection professionals, outfitted with our own brain-patrol as our 86 billion brain cells have been trained to validate, disqualify, like or disgard over a million signals each minute. 

So why go live?  For me this brief introduction is the mantra that should be in our head when designing any form of communication. Beeing a communication or marketing professional its your job to make sure your information, content, product or brand gets pass the selection. And creates the desired effect. In short ⬇️

  1. Its more fun if your there,  let FOMO work for you 
  2. Bypass the brainpatrol, aim for the heart 
  3. Brainsex multiplies the ouput m2 
  4. People know what they want, better then you do 
  5. Be a rockstar and meet your fans  

1. Its more fun if your there,  let FOMO work for you 
People want to be where other people get to experience exiting stuff. Your event should have the same appeal as a concert, themepark or festival.  Trying to reach out to your targeted audience can be a tough job. Marketeers go the mile to get the attention of potential buyers. Chances are your audience is suffering of add-fatigue and will not even look at your banner or commercial. Be a hollywood blockbuster movie. Create a stunning trailer for your event, and make it all about the content, not just your brand. Offer people the possibility to share with there friends that they will be there and are getting in on all the good stuff and the rest will follow.

2. Bypass the brainpatrol, aim for the heart 
You probably remember the last time you cried. Felt hurt. Had a grazy laugh with your friends in a bar. But I’ve never heared about someone reminisce about a breathtaking powerpoint or a heartbraking banner. When you go live you get a chance to aim for the heart. So build in some room for emotion. Emotion is stronger than cognition. A true and personal story opens our minds via our hearts. Yet most of B2B events are all about information. The brainpatrol only lets small bits of information pass brain-customs. So take a bypass and go through the heart. Work together with sense specialists. Artists. Music. Laughter or invite some kids to your corporate seminar. Surprise is unlocks criticism. Emotion opens our hearts and minds. It takes some time to figure out the best balance between information, inspiration and interaction. But when you find the right mix for your event it wil become magical.

3. Brainsex multiplies the ouput m2 
Share ideas and thoughts. Offer your crowd the oppertunity to have brainsex and witness the birth of ideas that otherwise never would have come to excistance. Bring two eggs together, and you’ve got two eggs. Bring an egg and a frieingpan together and you might get omelets. Sorry to start you off with this obvious statement. Isn’t even a saying or proverb. But it illustrates the effect. Henry Ford said something like;

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

When new people meet, or acquainted people talk about something new our brain neurons create new connections called synaps. With a little imagination it even looks like sex. A live event should offer people plenty of time to interact with each other. To elaborate. Digest, proces and reshape the information or inspiration you’ve offered. You will be surprised what could hapen if you simple offer the audience a question or challenge and the time and space to work on it. Just may be that you end up with much more than you could have  foreseen.

4. People know what they want, better then you do 
Big mistake offering people what you think they want without asking. Sound obvious right? Now check your last 3 events.. who made the decisions about the content? You or your audience. Understood; You need a programme or agenda. You have an objective for your event. But would not leave some space for your audience to fill in. Either using a far going out of the box format as Open Space Technology or just a bit of open space in your schedule. Don’t plan your event to the minute filled with your information-avalanche. Don’t just push your content, but be ready to receive.

5. Be a rockstar and meet your fans  
People don’t just fly Virgin, get a MAC or drive a TESLA. The sympaphize with Richard, remember Steve and love Elon. Because they know these people as a person. Going live gives you an oppertunity to meet your audience. Scary, I know. But if you do it right, the will become your fans. Even if your in B2B or B2E events. People want to know who is behind the brand.

“Get close and they’ll could get to know you. Get personal and they could like you. Be vulnerable and the will love you…”

It’s easy to kick something or someone you don’t know. During a live event you have the wonderful opportunity to really meet your audience and interact with them. So don’t be shy, be a rockstar and go for the meet and greet.

About the author; Lars Sørensen is a creative live-communication specialist. Lars designs and produces effective and high-end events and is involved and connected to many different industries commercial and non-commercial.  On stage Lars is wel known for being a energetic presenter, host and moderator with the ability to easily connect to any type of audience.   More >>